Why AuthorSend

Built for writers, from the ground up

Most email platforms were designed around generic use cases — and writers can feel it in every screen. AuthorSend was built for one job: helping writers turn readers into a career — and it shows.

What “built for writers” actually means

Purpose-built software wins when the craft is specific enough to demand it. Writing for an audience is.

Generic platforms

AuthorSend

“Subscribers”, “campaigns”, “conversions”
Readers, newsletters, and launches — the app speaks your language
Generic e-commerce templates
Reader welcome, lead-magnet delivery, and launch templates out of the box
Growth means buying ads
The magnet swap network grows your list through niche-matched cross-promos
Reporting stops at clicks
Smart links and conversion tracking follow the click through to the result
Free tiers full of spammers wreck deliverability
Paid-only senders keep our shared reputation — and your inbox rate — clean
Billing grows with stale contacts
Only active readers count; unlimited sends; no overage fees, ever
Only on AuthorSend

Three tools you won't find anywhere else

Grow together

The magnet swap network

The fastest list growth there is has always been writer cross-promotion — but finding partners, vetting them, and tracking results was a part-time job. AuthorSend automates the whole loop.

  • Niche-matched proposals scored by relevance — you approve every swap
  • Promo campaigns generated automatically for approved matches
  • Swap-driven signups tracked so you know which partnerships work
How magnet swaps work
Magnet swaps — this week’s matches

Crown of Cinders

by R. Vale

Epic fantasySlow burn
94% matchApprove swap

The Hollow Court

by J. Adeyemi

Dark fantasy
88% matchReview

Saltwater Witch

by M. Okafor

Coastal fantasyRomance
81% matchReview

Matched by genre, list size, and engagement — you approve every swap.

Prove results

Track past the click

Every newsletter shows more than opens: smart links route each reader to the store they shop and track the click, and landing-page conversion tracking ties signups and sales back to the send that drove them.

  • Per-store and per-device click analytics on every book link
  • Landing-page conversions attributed to the campaign, not guessed
  • Compare launches side by side to learn what works for your books
How tracking works
Smart links — “The Midnight Crown”

authorsend.link/midnight-crown

Copy

Clicks by store — readers land where they actually shop

Amazon 64%Apple Books 18%Kobo 11%B&N 7%

Total clicks

4,182

+22%

From email

3,016

Mobile

71%

Every store

Smart book links

Stop choosing which store link to put in your newsletter. One smart link routes each reader to Amazon, Apple Books, Kobo, or Barnes & Noble — and shows you the split.

  • Device- and store-aware routing with a default fallback
  • Per-store and per-device click analytics on every link
  • Retailer attribution tags carried through for pre-order tracking
Explore smart links
Smart links — “The Midnight Crown”

authorsend.link/midnight-crown

Copy

Clicks by store — readers land where they actually shop

Amazon 64%Apple Books 18%Kobo 11%B&N 7%

Total clicks

4,182

+22%

From email

3,016

Mobile

71%

No free tier, on purpose

Deliverability is why we have no free plan

Free email tiers attract spammers, and spammers poison the shared sending reputation every customer depends on. Every AuthorSend sender is a paying creator — which is exactly why our mail lands.

  • Reputation-tiered sending: every sender earns their tier, and problem senders can't poison yours
  • Automatic bounce and complaint suppression before they hurt you
  • Guided DKIM, SPF, and DMARC setup for your own domain
Our deliverability stack
Deliverability — sender health

Sending infrastructure

Trusted shared tier

● Healthy

Sender trust score

92 / 100
Warmup rampComplete
Bounce suppressionActive
Complaint suppressionActive

Delivered

99.2%

Bounces

0.3%

Complaints

0.01%

Tip: DKIM, SPF, and DMARC verified for elenamarsh.com — your custom domain is fully authenticated.

I've used Mailchimp, Kit, and MailerLite over ten years of publishing. AuthorSend is the first one that feels like it was made by people who've actually launched a book.
Ruth CallowayMystery author, 14 books

And it costs 45–65% less than the creator platforms you'd be settling for.

Compare pricing

Your writing deserves better than generic

Start the 14-day free trial and see what email marketing looks like when it's built for writers.

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