Prove · Analytics & reports

Know what every send did — down to the reader

Real-time campaign reports on every plan, engagement ratings for every subscriber, and a custom report builder when you want the numbers your way. No exporting to spreadsheets just to answer a simple question.

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Reports — “Launch performance” (saved report)
Metrics:OpensClicksAttributed salesLast 90 days
JulAugSep
NewsletterOpensClicksSales
Midnight Crown launch52.4%11.2%214
October reader update48.7%7.9%38
Backlist spotlight: Ember Vault44.1%6.3%57
Campaign reports

Real-time reports that read like a sales page

The moment a campaign goes out, its report starts filling in: sent, delivered, bounced, opened, clicked, unsubscribed, and complaints, with open rate, click rate, and click-to-open rate computed for you. Every plan, every campaign.

  • Live delivery and engagement counts as readers open
  • Open rate, click rate, and click-to-open rate at a glance
  • Per-reader lists of exactly who opened and who clicked
Campaign report — “The Midnight Crown” launch

Sent

11,940

Delivered

11,872

99.4%

Bounced

68

Open rate

52.4%

+6.1

Click rate

11.2%

+2.3

Click-to-open

21.4%

Opens — first 48 hours

Also tracked:Unsubscribes · 14Complaints · 2Who opened & clicked
Reader engagement

A 1–5 engagement rating for every reader

Each subscriber carries a full engagement history and an auto-updated 1–5 rating, so you can spot superfans, catch readers going quiet, and watch your list's health — growth, opt-outs, and net-growth trends — in one place.

  • Per-reader timelines of every open and click
  • Ratings recalculate automatically — no manual scoring
  • Subscriber growth, opt-outs, and net-growth trends over time
Readers — engagement ratings

Maren Holt

Opened 9 of last 10 · clicked 4

5 / 5

Devon Reyes

Opened 6 of last 10 · clicked 2

4 / 5

Camille Osei

Opened 3 of last 10 · clicked 1

3 / 5

Theo Lindqvist

Last open 4 months ago

1 / 5

Ratings update automatically as readers open and click.

Beyond the inbox

From opens to results

Email metrics only tell half the story. Smart book links route each reader to the store they shop and track every click by store and device, and landing-page conversion tracking ties signups and sales back to the send — so a launch email's report ends in results, not just opens.

Explore book sales & links
Smart links — “The Midnight Crown”

authorsend.link/midnight-crown

Copy

Clicks by store — readers land where they actually shop

Amazon 64%Apple Books 18%Kobo 11%B&N 7%

Total clicks

4,182

+22%

From email

3,016

Mobile

71%

Reports, your way

When the standard report isn't the question you're asking

Core campaign reports come with every plan. The custom report builder — on Growth and up — lets you compose exactly the view you need and keep it.

Custom report builder

Pick your metrics, group by campaign or date, and filter by date range. Available on the Growth plan and up.

Saved & favorited reports

Keep the reports you build, favorite the ones you check weekly, and duplicate one as the starting point for the next.

CSV export

Take any report out of AuthorSend as a CSV — for your accountant, your agent, or your own spreadsheets.

Growth & opt-out trends

Watch joins, opt-outs, and net growth over time to see which seasons and sources grow a list that sticks around.

Campaign benchmarks

Every report benchmarks against your own campaign averages — and custom reports group results by campaign to compare what readers respond to.

Per-reader timelines

Open any subscriber and scroll their full engagement history — every campaign received, opened, and clicked.

I used to copy numbers into a spreadsheet after every newsletter. Now I open one saved report and see opens, clicks, and which readers are drifting — before they're gone.
Caleb FosterProductivity coach

Stop guessing what your newsletter is doing

Start a 14-day free trial and watch your first campaign report fill in live.

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